Principles of Direct and Database Marketing
by Alan Tapp
ISBN 13: 9780273627173
Format: Hardcover (336 pages) Publisher: Financial Times/ Prentice Hall Published: 05 Mar 1998 Other Format: Paperback
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ISBN 13: 9780273646815
Format: Paperback (456 pages) Publisher: Financial Times/ Prentice Hall Published: 22 Jan 2001 Other Format: Hardcover, Paperback
ISBN 13: 9780273683551
Format: Paperback (489 pages) Publisher: Financial Times/ Prentice Hall Published: 24 Sep 2004 Other Format: Hardcover, Paperback
ISBN 13: 9780273713029
Format: Paperback (536 pages) Publisher: Financial Times/ Prentice Hall Published: 02 Dec 2008 Other Format: Hardcover, Paperback
Principles of Direct, Database and Digital Marketing
by Alan Tapp,Ian Whitten,Matthew Housden
ISBN 13: 9780273756507
Format: Paperback (576 pages) Publisher: Pearson Published: 05 Dec 2013